Just like files and folders on your computer, we have hashtags on social media. For instance, if you are looking for a particular document on your system, you can reach it through the folder it is placed in. Similarly, hashtags are used to reach to particular content. However, on social media, a piece of content can belong to several categories, that is, several hashtags. Hence, it is important to include hashtags in your Instagram posts so that they can be easily found. Moreover, hashtags also allow people who are not your followers to view your content. In fact, it is one of the primary methods to get followers directly. Another method is to Buy Real Instagram Followers. There are various types of hashtags and as a social media expert, you should know when to use which type, because each type serves a specific purpose.
These tags are high-level tags that you can use to reach people who are doubtful and unsure about the brand, service or a product they are searching for. These are very general and used a lot. Examples of industry tags include: #RealEstate, #Blogger, #Restaurant, #DigitalMarketing etc.
Unlike industry tags, niche tags are used to reach people who know precisely what they are looking for. As the name suggests, these tags are niche-specific and not general. To come up with a niche hashtag for you brand, you need to determine what your niche is. Some of the very common niche tags on Instagram are: #IndianFood, #HighendFurniture, #WellnessBlogger, #LuxuryHomes.
This is usually name of the company, but you can also use your brand’s name or name of a product or service that you offer. In fact, branded hashtags can also be created especially for a contest, a brand event or any other term that is specific to the brand. Before you use a branded hashtag, do some research to make sure people actually understand the tag and relate it to you. For example, Audi used the hashtag #WantAnR8 to promote their newly launched car R8.
People often search for these tags when they want to feel like a part of something. As a marketer, you should think what communities your target audience belong to and create posts around these communities. For instance, you can choose to target people from non-profit communities with hashtags like #BigBrothers and #ScoutsofAmerica. Moreover, a business can also be a community. If your post is related to a particular business or job role, you can add hashtags like #NorthsideHospitalAtlanta and #Girlboss. If your target audience are sports fans, you can use community hashtags, e.g.: #GoHawks, to get noticed by these people.
As it is understood from the name, location hashtags are used to target users searching for a specific location. A location could be the entire metro area or a neighborhood.
Are you hosting an event? Or did you recently attend an event? Either way, you can create a hashtag for it. In fact, for the events you attend or have attended, you can even use their official hashtags to increase visibility. However, make your post is relevant to the tag you have used. If there are multiple hashtags for an event, be selective to avoid spamming. Even though Instagram allows for 30 hashtags to be added to a post, you should not add more than 10 tags. In fact, studies show that posts with an average of five hashtags receive more engagement as compared to posts with too many tags. Some popular event tags include: #AnnualConference2018 #TCAwards #RoboticsSeminar.
– Article originally appeared on The SocioHawk blog.